Digital Transformation

Course Code:

BBA 389

Course Type:

Elective

P:

3

Application:

0

Credits:

3

ECTS:

6

Course Language:

İngilizce

Course Objectives:

To give brief information about Digital Transformation and the Factors shaping digital transformation, to provide self-awareness about the effects of industry 4.0 and generally digital transformation process on management and organization, to explain new technologies and digital transformation trends. Moreover, to explain the critical factors for maintaining sustainable digital transformation culture in the companies for corporate performance.

Course Content:

These topics will be covered: Digital Transformation Concept, Digital Transformation-Innovation relationships and factors shaping Digital Transformation, Barriers To Digital Transformation, Industry 4.0 And Its Characteristic, Methodologies For Digital Transformation, Evaluation of New Technologies and Tech-Trends (IoT, AI and Others), Digital Ecosystem, Digital Disruption and Changing Business Models, Company Visit (Experimenting DT Practice/Project), Digital Transformation Expert Invitation and Q&A Session, Building a Sustainable Digital Transformation Culture, Future of Work and Projection About DT Trends

Course Methodology:

1. Lecture 2. Question/Answer 3. Discussion Method 4. Case Study 5. Workshop 6. Problem Solving Method

Course Evaluation Methods:

A: Testing , B: Homework, C: Presentations, D: Project

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
Identifying the Factors Affecting Digital Transformation and Barriers to Digital Transformation	2,3	1,2,3	A,B,C
Observing Methodologies for Digital Transformation Basics	2,3	1,2,3	A,B,C
Interpreting Evolution of New Technologies and Tech Trends	4,5	1,2,3	A,B,C
Getting Foresight About the Future of Work and Projections about DT Trends	8,10	1,2,3	A,B,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Digital Transformation Fundamentals	Textbook and articles
2	Rethinking Business Models in the Digital Age	Textbook and articles
3	Data as the New Currency	Textbook and articles
4	The Power of Platforms and Ecosystems	Textbook and articles
5	Customer-Centric Digital Strategies	Textbook and articles
6	The Role of Innovation in Digital Transformation	Textbook and articles
7	Navigating the Digital Landscape: Opportunities and Challenges	Textbook and articles
8	Cybersecurity and Data Privacy in the Digital World	Textbook and articles
9	Digital Transformation Projects and Change Management	Textbook and articles
10	Artificial Intelligence and Machine Learning in Business Transformation	Textbook and articles
11	Scaling Digital Initiatives: Best Practices and Case Studies	Textbook and articles
12	The Future of Digital: Emerging Trends and Technologies	Textbook and articles
13	Measuring and Evaluating Digital Transformation Success	Textbook and articles
14	Crafting Your Digital Transformation Roadmap	Textbook and articles

Recommended Sources

RECOMMENDED SOURCES
Textbook	The Digital Matrix: New Rules for Business Transformation Through Technology, Venkat Venkatraman
Additional Resources	Articles, Case Studies

Material Sharing

MATERIAL SHARING
Documents	Articles and Case Studies
Assignments	Homework, Project and Presentation Preparation
Exams	Midterm, Final

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Homework	1	20
Project & Presentation Preparation	1	40
Midterm	1	40
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		60
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Will be able to describe all the concepts related to business functions.					X
2	Will be able to use the theoretical and practical knowledge gained in the field of business administration.			X
3	Will be able to explain concepts, ideas and cases with scientific methods, interpret and evaluate qualitative and quantitative data, define problems and develop solutions.				X
4	Will be able to use various communication channels effectively in business life.				X
5	Will be able to demonstrate ethical values.			X
6	Will be able to demonstrate an understanding of social responsibility and active citizenship.		X
7	Will be able to evaluate the acquired knowledge and skills with a critical approach.		X
8	Will be able to interpret quality management and processes, environmental protection, occupational safety and sustainability.			X
9	Will be able to work effectively in the team and takes initiative for the success of the team.		X
10	Will be able to manage and defend diversity.				X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	3	48
Homework	1	10	10
Project and Presentation Preparation	1	20	20
Mid-terms	1	10	10
Final examination	1	10	10
Total Work Load			146
Total Work Load / 25 (h)			5.84
ECTS Credit of the Course			6

None

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