Strategic Management

Course Code:

BBA 402

Course Period:

Autumn

Course Type:

Core

P:

3

Application:

0

Credits:

3

ECTS:

6

Prerequisite Courses:

Fundamentals of Management

Organization Theory & Design

Course Language:

İngilizce

Course Objectives:

The course has been designed to provide the students with the opportunity to develop an understanding of strategic management and managerial policy concepts, techniques and methodologies, to develop the necessary conceptual and analytical skills to collect and analyze data, to make rational and strategic decisions, and to integrate and apply the previously learned and accumulated knowledge to deal with the complex business problems through business simulation.

Course Content:

The course will cover such topical areas as the study of strategic management and business policy, a descriptive model of strategic management, corporate governance and social responsibility, strategic audit, external environmental scanning and industry analysis, internal environmental scanning and organizational analysis, SWOT analysis, strategy formulation, strategy implementation, evaluation and control.

Course Methodology:

1 Lecture 2 Question&Answer 3 Online simulation material

Course Evaluation Methods:

A:Project written report & presentation, B: Midterm exam

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
Develop a level of comfort with the complexity of running a successful business.	1,3,7	1,2,3	A,B
Identify and assess individual/team skills and influence performance accordingly.	4,9	1,2,3	A,B
Distinguish between decision-making methods that succeed or fail.	3,7,2	1,2,3	A,B
Measure and explain the level of success in a business function.	2,3	1,2,3	A,B

Analyze business data for a business function, make inferences and be accountable	3,7,8	1,2,3	A,B
Determine own capabilities in the diagnosis of business problems	3,9	1,2,3	A,B
Develop awareness of own risk preferences and response to team dynamics.	9	1,2,3	A,B

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction and Course Overview - Basic concepts of strategic management	textbook
2	Environmental scanning, industry analysis	textbook
3	Organizational analysis, competitive advantage	textbook
4	Strategy formulation	textbook
5	Strategy Implementation, Evaluation & control - Introduction to Capsim Foundation Business Simulation	Textbook + Simulation material
6	Practice rounds and debriefs, Complete rehearsal	Simulation material
7	Practice rounds and debriefs, Complete rehearsal	Simulation material
8	Competition round 1 and debrief 1	Simulation material
9	Discussion, round 2, and debrief	Simulation material
10	Discussion, round 3, and debrief	Simulation material
11	Discussion, round 4, and debrief	Simulation material
12	Discussion, rounds 5&6, and debrief	Simulation material
13	Discussion, rounds 7&8, and debrief	Simulation material
14	Team presentations	Simulation material

Recommended Sources

RECOMMENDED SOURCES
Textbook	Wheelen T. L., Hunger J. D., Hoffman A. N., Bamford C. E., 2018, Strategic Management and Business Policy, 15th Ed., Global Ed., Pearson
Additional Resources	All training material provided on www.capsim.com web site including documentation, book and training videos and online help.

Material Sharing

MATERIAL SHARING
Documents	Lecture notes, Capsim online material
Assignments	Continuous application on simulation
Exams	Midterm exam

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Simulation project submission and presentation	1	70
Midterm exam	1	30
Total
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		30
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		70
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Will be able to describe all the concepts related to business functions.					*
2	Will be able to use the theoretical and practical knowledge gained in the field of business administration.					*
3	Will be able to explain concepts, ideas and cases with scientific methods, interpret and evaluate qualitative and quantitative data, define problems and develop solutions.					*
4	Will be able to use various communication channels effectively in business life.					*
5	Will be able to demonstrate ethical values.					*
6	Will be able to demonstrate an understanding of social responsibility and active citizenship.					*
7	Will be able to evaluate the acquired knowledge and skills with a critical approach.					*
8	Will be able to interpret quality management and processes, environmental protection, occupational safety and sustainability.					*
9	Will be able to work effectively in the team and takes initiative for the success of the team.					*
10	Will be able to manage and defend diversity.				*

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 15x Total course hours)	15	3	45
Hours for off-the-classroom study (Pre-study, practice)	15	3	45
Project report and presentation	1	30	30
Midterm examination	1	30	30
Total Work Load			150
Total Work Load / 25 (h)			6
ECTS Credit of the Course			6

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